“Johnnie Walker Black. Breakfast of Champions. Accept no substitute,” declared the late writer and columnist Christopher Hitchens in 2009 when asked about his favourite whisky. Like others, he never travelled without a bottle in his suitcase – aware that it’s still a form of currency in many countries and can get you out of all sorts of trouble.
From 11.4m case sales in 2003, Johnnie Walker broke the 20m barrier last year. It got there through a mix of expansion into new markets, innovation and the global surge in premium spirits.
Emerging markets accounted for 80% of Johnnie Walker’s growth last year. If, and when, Indian tariffs come down, the latent demand for Black Label could drain the brand’s stocks in one gulp, says, thespiritsbusines.com and which is why we strongly recommend this print for a friend who happens to love a 'spirit'ed evening.
Actual product may vary in colour and size due to photographic lightening or your monitor settings.
Dimensions (In Inches) :
18" x 14"
Glossy Matt paper of 100-150 gsm
Framing Suggestions :
A white mount of 2"-4" and a thick black/brown wooden frame